V.Parasuram & Co is in its third generation of textile business now. Started in the year 1988 with its first brand of Lungies called Angel Lungies ,it is now a very reputed brand in Kerala and other parts of India.

The most important ingredient of our success is our focus on quality and customer satisfaction. This has motivated us further, to venture into a new range of products which is our Premium Indian Cotton Bath Towels. Probably the first in the market to introduce REACH Compliant and infant friendly towels.

We also attribute our success to a value we follow but a little differently from the rest, that is a Win Win Win situation instead of a Win Win. The third win denotes the importance of the customer.